NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. *Instrumental test
Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. *Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).
Preference Vivid Colours is available in 7 fashion inspired shades. Shade Cherry Red was inspired by the colourful carnival of Notting Hill and its iconic red costumes. Create your own look with this vivid Cherry Red colour.
Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.
• High impact vivid colours
• Formula is infused with a blend of powerful pure dyes selected by hair colour experts for ultra-vibrant colours.
• Achieve up to 3X shinier hair with light reflecting dyes and a luminous colour full of reflects. *Instrumental test
• Up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).
• Available in 7 high impact, bold fashion colours.
Made in Belgium
STEP 2 - PREPARATION: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.
STEP 3 - APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.
1190015- Developer Cream: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C202321/2).
1217043 A- Shine Protect Conditioner: AQUA /WATER • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLAWAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL• AMYL CINNAMAL • PARFUM / FRAGRANCE (F.I.L. C232981/1).
Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.