L'Oréal Paris Préférence Ultra Platinum Bleach provides up to 9-levels of lift, with the most advanced technology of extreme lighting performance. A formula that lifts up to 9 levels for a pure platinum blonde, even on brown hair. Comes with a new nourishing conditioner which strengthens hair and reduces breakage. Hair is 5 times stronger**. The conditioner is enriched with cool purple pigments to help protect against brassiness. **Instrumental test
FEATURES
• Lightens up to 8 levels
• No ammonia for a pleasant smell
• Brass-defying conditioner protects against yellow tones
• Leaves hair soft to the touch
• Conditioner lasts up to 8 weeks
Made in Belgium
Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.