There are many things in life that make me feel nostalgic; the feeling of sand between my toes during christmas holidays spent at Nelson Bay; the afternoons racing home from school to watch Get Smart; the way my grandfather used to make Vegemite Toast – I’ve no idea whether it was the specific bread he bought, the ratio of butter to Vegemite, or just technique, but even as a grown man, I can’t quite recapture it… There is plenty that is beautiful about the past which I would love to relive, ephemeral as those memories might be.
But on the other hand, the future is thrilling! There are so many things about life in 2022 that are indescribably better than life in the 20th Century. The digital revolution is well and truly in full swing, and there are so many things that uncategorically better than their previous iteration.
Cars: The idea that you can summon a private car from a phone in your back pocket is the stuff of science fiction, and yet, here we are. You can be anywhere around the world, and the system works. What really fascinates me is what comes next. Self driving cars are already commonplace in San Francisco, and I wonder whether I will ever buy a private car for myself ever again. Will my young children ever need a driver’s license? Or will cars become a service used rather than a depreciating asset to own? I can’t wait to find out…
Music: I can remember vividly the day I went to the record store to buy Nevermind by Nirvana. I had heard Teen Spirit on Triple J, and I was craving that unique blend of anger and apathy of Kurt Cobain’s voice. The trouble was, I had to sit by the radio hoping it might come on if I wanted to listen to it. It wasn’t the most efficient way for a University student to spend his time. These days, music streaming services has every single song in your hot little hands for a measly sum – I personally would pay two or three times this cost to make sure the artists receive what they deserve, but that’s another story for another day. This access to new music has seen me discover bands who I would never have found otherwise. I like to make sure I go and see them live or that I buy some merch to offset the money I am saving in not buying as many albums these days.
Groceries: I remember being dragged around Franklins by mum as she attempted to keep my two younger siblings in check. She was harried and (justifiably) irritable. If she was unfortunate enough to need to go down the lolly aisle, her three usually nice children became terrors, grabbing at Mars Bars like we were in some post-apocalyptic wasteland. These days, our groceries arrive on our doorstep in brown paper bags ready to be loaded straight into the pantry. I don’t need to corral my kids in Woolies, praying for divine intervention anymore. If we are feeling particularly bougie, my wife and I might even order a mealbox where we don’t even need to think about what to cook. If you’d have offered that to my mum in the mid 80s, she would have snapped your hand of for it.
Telehealth: This one is relatively new. If you were genuinely really unwell in the past, you might not have had the energy to get to the doctor’s practice. Now, they are available at the press of a button. This is particularly useful at a time when COVID restricts you from leaving your home if you are positive. It is worth pointing out that during the flu of 1918, there were similar quarantine practices which helped reduce the spread of the disease in certain cities. The death rates were significantly lower than those cities that didn’t quarantine. Imagine if they’d had telehealth on top of that all!
Location Services: Having a GPS in your pocket is incredibly underrated. My parents took me to visit family in England in the 80s, and navigated the labyrinth of London roads with nothing more than a book of maps. Chaos. I love nothing more than plugging my destination into a mapping app, following the directions blow by blow. One of my favourite new technological breakthroughs is something called What3Words. A company in England has mapped the entire world into 3 square metre blocks and assigned each little patch three unique words. Imagine you’re lost in the bush, and you can tell the rescue team that your three words are ‘Slur This Shark’, your rescuers can locate you straight away. Or imagine you’re getting something delivered – maybe by drone in a few years time – and you can guarantee that the drone is going to get to your location give or take a few steps.
All of these are about efficiency and ease. Hopefully you can see why I was so quick to scale my pharmacy into an online pharmacy. The benefits seem like a no brainer. By ordering your medicines from an online pharmacy, it saves you time. That is the one thing in life we can’t get more of, so anything that wins us time to pursue our own creative endeavours is a win in my books. By moving online, we also save on the overheads of running physical stores, and so we can pass those savings on. It also means that we can buy in bulk, which allows us to reduce costs even further, and we never out of stock because we are operating on a warehouse level rather than just a shelf or a hanger. I am a big beleiver that the online pharmacy is the evolution of the physical pharmacy. It is the iPhone to the landline, the digital camera to Kodak.
Try us and see that it is simply a more efficient way of living your best life. You won’t look back.
We certainly haven’t.